Hi, I'm Phil.
After starting my career at Bain and getting my MBA from Stanford GSB, I've spent the last decade as a VC and product leader helping companies like Faire, Quizlet, and Ibotta build world-class products and accelerate their growth.I'm now a growth advisor and angel investor who helps Seed - Series C consumer subscription companies define their growth strategy, build their growth model, hire their growth team, scale their growth processes, optimize their growth channels, and achieve their full potential. Contact me if you want to talk!
Take my course:
I run a top-rated Maven course on Consumer Subscription Growth. To learn more and claim your spot, click the link below!👇
Companies I've helped:
Faire
Online wholesale marketplace for brands and retailers.
Quizlet
Simple online learning tools to help students learn anything.
Ibotta
Cashback rewards on everyday purchases online or in store.
Gamma
AI tool for creating presentations, documents, and websites.
Inkitt
The world's first AI-enabled, reader-powered book publisher.
Outside
Owner of Outside magazine, Gaia GPS, and MapMyFitness.
Rise
App for tracking, understanding, and improving sleep quality.
Honeydew
Online telehealth platform for personalized skincare treatment.
Aura Health
All-in-one app to improve your sleep and wellbeing.
Studdy
AI-powered tutor for math, science, and other subjects.
Linus
AI-powered learning app for standardized test prep.
Matter
The world's most advanced and delightful read-it-later app.
MemoryOS
The #1 app in the world for improving memory and focus.
Weather On The Way
Weather app with detailed forecasts for your driving routes.
Save My Exams
Study tools for European high school and college students.
uDocz
Latin American online learning platform for college students.
Services I provide:
Growth Strategy
I will build both a qualitative and quantitative growth model for your business and use them to align your team around a clear, actionable, and impactful 6-12 month growth strategy.
Data & Attribution
I will help build your growth data analytics and attribution stack with dashboards to track key acquisition, activation, engagement, retention, and monetization metrics.
User Acquisition
I will stand up and optimize new paid and organic acquisition channels by directing current team members and/or bringing in additional contract resources.
Product-Led Growth
I will identify key product-led growth opportunities across activation, engagement, retention, and monetization, coaching the team on how to run high-impact experiments.
Pricing & Packaging
I will help your team use tools like Van Westendorp and Conjoint analysis to optimize your subscriptions including pricing, packaging, and plan durations to maximize growth.
International Expansion
I will develop your company's international growth strategy and help your team execute it, including selection of target markets and identification of market-specific growth levers.
Team Building
I will assess your current team, identify key gaps, and fill them by hiring and/or identifying contract resources through my network. I will also coach and mentor existing team members.
Interim CGO or CPO
I will serve as your interim CGO or CPO for 1-3 days per week interfacing with executives, developing strategy, managing the team on execution, and recruiting for key roles.
Content I've created:
Lenny's Newsletter post:
20VC Podcast:
Keynote Presentation at RevenueCat's App Growth Annual Event:
App Promotion Summit Presentation:
SubClub podcast:
State of Subscription Apps Webinar:
Reforge artifacts:
International Expansion Presentation
This is a presentation I gave summarizing how we used a growth model to develop our international expansion strategy at Quizlet.
Quantitative Growth Model Template
This is the growth model we used at Quizlet to support our international growth strategy (actual data removed for confidentiality).
Country Comparison Analysis Template
This is analysis we conducted at Quizlet to compare growth across international markets (actual data removed for confidentiality).
Reforge blog posts:
The Pillars of International Growth
How to evaluate product/culture fit, customer accessibility, and universal currencies as the pillars of your international growth strategy.
International Growth Models & Playbooks
How to create international growth models that analyze performance across countries to inform market-specific growth playbooks.
International Growth Team Formation
How to set an international growth team up to succeed by securing buy in, setting success criteria, and creating the right org structure.